Na tvorbu stránek v souladu s vyhledávači se zaměřil v sekci Tvorba přístupného webu Petr Weida z Webové továrny.
1. Úvod do SEO
Co je to SEO
Cíl SEO
SEO pro špatný web nemusí mít účinek
2. Struktura webu
Statické, nebo dynamické stránky
Struktura URL
http://www.example.com/index.php?kat=18&podkat=5&vyr=128
http://www.example.com/kategorie/podkategorie/vyrobek/
URL je neměnné
3 způsoby přesměrování
- HTTP/1.1 301 Moved Permanently
- HTTP/1.1 404 Document Not Found
- <meta http-equiv="refresh" content="10; url=http://www.example.com/">
3. Výběr domény a hostingu
Freehosting
Výhody
- Cena
- Rychlost
- Zajímavá doména
Nevýhody
- Malá garance
- Slabá technická podpora
- Reklama
- Nutnost zavázání se na jeden freehosting
Vlastní doména
Možnost výběru webhostingu
Budování značky
Jednotné e-maily
Zapamatovatelnost
Uhádnutelnost
Webhosting pro SEO
Mod_rewrite
404 Document Not Found
Domény třetího řádu
Log soubory ke stažení
Statistiky návštěvnosti přímo na serveru
4. Sémantický kód
Výhody démantického kódu
Titulek
Nadpisy
Zvýrazněné části
Nezapomínejme na ostatní sémantické značky
5. Odkazy
Odkazy na vlastním webu
Popisné a výstižné odkazy
Nevýhody "klikněte zde"
Odkazy z tématických webů
Mapa webu
Získávání odkazů
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- Vyměňujte odkazy
Zlaté pravidlo
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Petr Weida
about@zpravy.net, http://www.zpravy.net
SEO specialista, Webová továrna (http://www.weto.cz)
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