Na tvorbu stránek v souladu s vyhledávači se zaměřil v sekci Tvorba přístupného webu Petr Weida z Webové továrny.
1. Úvod do SEO
Co je to SEO
Cíl SEO
SEO pro špatný web nemusí mít účinek
2. Struktura webu
Statické, nebo dynamické stránky
Struktura URL
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http://www.example.com/kategorie/podkategorie/vyrobek/
URL je neměnné
3 způsoby přesměrování
- HTTP/1.1 301 Moved Permanently
- HTTP/1.1 404 Document Not Found
- <meta http-equiv="refresh" content="10; url=http://www.example.com/">
3. Výběr domény a hostingu
Freehosting
Výhody
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- Rychlost
- Zajímavá doména
Nevýhody
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- Reklama
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Vlastní doména
Možnost výběru webhostingu
Budování značky
Jednotné e-maily
Zapamatovatelnost
Uhádnutelnost
Webhosting pro SEO
Mod_rewrite
404 Document Not Found
Domény třetího řádu
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Statistiky návštěvnosti přímo na serveru
4. Sémantický kód
Výhody démantického kódu
Titulek
Nadpisy
Zvýrazněné části
Nezapomínejme na ostatní sémantické značky
5. Odkazy
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Popisné a výstižné odkazy
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Odkazy z tématických webů
Mapa webu
Získávání odkazů
- Publikujte na oborových webech
- Vydávejte tiskové zprávy
- Registrujte se do katalogů
- Vyměňujte odkazy
Zlaté pravidlo
Vytvářejte weby pro uživatele!
Petr Weida
about@zpravy.net, http://www.zpravy.net
SEO specialista, Webová továrna (http://www.weto.cz)
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