SEO - tvorba stránek v souladu s vyhledávači | Page 21

23.07.2014 13:17

Na tvorbu stránek v souladu s vyhledávači se zaměřil v sekci Tvorba přístupného webu Petr Weida z Webové továrny.

1. Úvod do SEO
Co je to SEO
Cíl SEO
SEO pro špatný web nemusí mít účinek
2. Struktura webu
Statické, nebo dynamické stránky
Struktura URL
 http://www.example.com/index.php?kat=18&podkat=5&vyr=128
 http://www.example.com/kategorie/podkategorie/vyrobek/
URL je neměnné
3 způsoby přesměrování
- HTTP/1.1 301 Moved Permanently
 - HTTP/1.1 404 Document Not Found
 - <meta http-equiv="refresh" content="10; url=http://www.example.com/">
3. Výběr domény a hostingu
Freehosting
 Výhody
 - Cena
 - Rychlost
 - Zajímavá doména
 Nevýhody
 - Malá garance
 - Slabá technická podpora
 - Reklama
 - Nutnost zavázání se na jeden freehosting
Vlastní doména
 Možnost výběru webhostingu
 Budování značky
 Jednotné e-maily
 Zapamatovatelnost
 Uhádnutelnost
Webhosting pro SEO
 Mod_rewrite
 404 Document Not Found
 Domény třetího řádu
 Log soubory ke stažení
 Statistiky návštěvnosti přímo na serveru

4. Sémantický kód
Výhody démantického kódu
Titulek
Nadpisy
Zvýrazněné části
Nezapomínejme na ostatní sémantické značky

5. Odkazy
Odkazy na vlastním webu
Popisné a výstižné odkazy
  Nevýhody "klikněte zde"
Odkazy z tématických webů
Mapa webu
Získávání odkazů
- Publikujte na oborových webech
  - Vydávejte tiskové zprávy
  - Registrujte se do katalogů
  - Vyměňujte odkazy

Zlaté pravidlo
Vytvářejte weby pro uživatele!

Petr Weida
about@zpravy.net, http://www.zpravy.net
SEO specialista, Webová továrna (http://www.weto.cz)

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